We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Software

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What is a Pop-Under?

Tricia Christensen
By
Updated: May 16, 2024
Views: 6,692
Share

The pop-under ad is a variation of the pop-up advertisement on the Internet. While many people are increasingly annoyed by ads that pop-up in front of the window they’re browsing, they’re less likely to notice a pop-under ad since it appears behind the main browser window, and a number of these can accumulate or go unnoticed until the window is closed. Then, a variety of advertisements remain that can’t necessarily be identified from a particular site, especially if a person has been viewing a lot of different sites. Some people believe this is a less intrusive type of advertising than the pop-up because people are no longer focused on looking at a particular site; this is a debatable point.

While advertisers may view the pop-under ad favorably, the average person searching the Internet doesn’t necessarily share this opinion. It can be annoying or disturbing to find numerous pop-unders remaining when a browser window is closed, particularly since the ads may be for things unrelated to recent searches. It’s hard to trust their origin or their claims, and short of closing all windows or quitting a browser, it can take some work to close them all. A critical minority appreciates this extra advertisement, but it’s really not clear that most do or will even take time to view the ads. This doesn’t mean companies view this form of advertisement as unviable; many companies choose to employ it regardless of the high number of people who may ignore them.

When the pop-up ad first became popular, big browser manufacturers immediately went to work on ways to eliminate these ads, due to the negative impact they often have on loading time of desired web content. A number of the larger browser companies do have both pop-up and pop-under blockers. For those who don’t mind the pop-under, it may be possible to block the pop-ups without blocking pop-unders. Some browsers won’t block either if people would prefer to view advertisements from the sites or the affiliates of the sites they visit.

One reason companies may choose to advertise in this fashion is because it is a much less intrusive way to approach a customer. The pop-under usually doesn’t interfere with browsing, though a complex one may still slow down loading time. To avoid this, ads should be simple and absent of things like sound or moving visuals, or shouldn’t load until other windows are closed. The person hosting a page doesn’t want visitors to have to close the page and go looking for sources of page loading problems. The main focus of the page should not be intruded upon by a flashy ad directing people elsewhere, unless the principal focus of the page is to make money through advertisement.

Still, it’s not clear how many people will actually read ads or visit pop-under affiliate sites. Many people do simply close all the windows and shut down their browser when they’re finished on the web. Nevertheless, advertisers still feel these ads make good sense.

Share
EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Tricia Christensen
By Tricia Christensen
With a Literature degree from Sonoma State University and years of experience as a EasyTechJunkie contributor, Tricia Christensen is based in Northern California and brings a wealth of knowledge and passion to her writing. Her wide-ranging interests include reading, writing, medicine, art, film, history, politics, ethics, and religion, all of which she incorporates into her informative articles. Tricia is currently working on her first novel.
Discussion Comments
Tricia Christensen
Tricia Christensen
With a Literature degree from Sonoma State University and years of experience as a EasyTechJunkie contributor, Tricia...
Learn more
Share
https://www.easytechjunkie.com/what-is-a-pop-under.htm
Copy this link
EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.